Projects
Here are a few of my favorite and most impactful projects.
Industry GTM Strategy
Bonusly Industry Solutions
I led Bonusly’s Industry Solutions initiative — a go-to-market program that tailors our product, messaging, and enablement to non-tech verticals like healthcare, manufacturing, and consumer services. By building end-to-end industry briefs, sales and customer support playbooks, targeted marketing campaigns, and industry-specific assets, we increased pipeline in prioritized verticals by 19%, drove more MQLS, and lifted win rates in the selected industries. I partnered directly with Account Executives on active deals, distilled insights from call reviews into usable assets, and enabled Sales and Customer Support with the content and processes they needed to win and retain customers.
Lead Generation Machine
BernieU: Online Continuing Education Courses
I managed the creation of BernieU, a lead generation source providing online training and resources for HR professionals. Our efforts led to generating over 10,000 organic leads and obtaining accreditation for continuing education credits. The 10+ online courses not only bolstered our brand's reputation but also underscored our commitment to providing valuable, industry-relevant content.
Revenue Generating Conference
Weekdays with Bernie: Users Conference
I created "Weekdays with Bernie," a user conference aimed at enhancing client engagement and fostering a sense of community. The conference not only provided valuable insights and networking opportunities but also served as a platform to showcase BerniePortal's products and services. As a result, we experienced increased client retention, revenue growth through ticket sales and sponsorships, and heightened brand awareness.
Monetized YouTube Show & Podcast
"HR Party of One"
With over 20,000 subscribers, "HR Party of One" is a podcast focusing on the latest human resources (HR) topics. My involvement consisted of the initial creation and management including: set creation, scriptwriting, and hiring video editors and script writers to ensure high-quality production. The channel produces significant organic lead generation and additional revenue through YouTube monetization.
