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Resume

Experience

2024 - PRESENT

DIRECTOR OF GROWTH MARKETING

Bonusly is is an award-winning rewards, recognition, and performance solution.

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  • Spearheaded the development and execution of comprehensive product marketing and launch strategies, expanding the brand from one to three product plans resulting in a 30% increase in product adoption

  • Launched co-marketing program that increased partner-sourced pipeline contribution by 100%.

  • Designed and executed multi-channel marketing campaigns, including digital, content, and event marketing, that drove a 40% increase in lead generation and a 35% growth in qualified pipeline opportunities.

  • Conducted in-depth market research and competitive analysis, providing actionable insights that inform product positioning, ICP, and go-to-market strategies.

2015 - 2024

DIRECTOR OF MARKETING AND SALES ENABLEMENT

BerniePortal is an all-in-one HR and payroll software solution for small and mid-sized employers.

  • Grew and scaled a dynamic team comprising content creators, video editors, graphic designers, lead generation and SEO experts, SDRs, and Account Executives

  • Achieved exceptional results, contributing to a >175% annual growth for the company.

  • Led the creation and monetization of a robust content strategy, introducing a YouTube show, podcast, and continuing education courses resulting in 10% MoM organic search growth

  • Held a key leadership role within the company's Executive team, reporting directly to the CEO. Regularly presented updates and strategic insights to the Board of Directors.

2014 - 2015

MARKETING PROJECT MANAGER

Qualifacts is a leading provider of behavioral health software and SaaS solutions for clinical productivity, compliance and state reporting, billing, and business intelligence.

  • Spearheaded a 240% increase in lead generation by devising and executing innovative strategies, encompassing email marketing, webinars, call campaigns, and digital advertising.

  • Delivered insightful reports to senior management, providing actionable data for informed decision-making.

  • Efficiently managed relationships and budgets with all third-party vendors, ensuring cost-effectiveness and optimal collaboration to support marketing objectives.

  • Functioned as a pivotal liaison between the marketing team and internal departments, effectively coordinating marketing requests and projects.

2012 - 2014

DIRECTOR OF TELEDEMAND

TechnologyAdvice is a full-service B2B marketing agency for technology companies

to help them find their ideal customers.

  • Achieved a 20% growth in teledemand revenue for enterprise SaaS clients

  • Led a diverse team of seventy remote employees and interoffice personnel, demonstrating adept management skills in fostering collaboration and ensuring operational efficiency.

  • Spearheaded the successful launch of the company's inaugural international teledemand campaign, expanding market reach and driving global business opportunities.

Education

2017-2018

LIPSCOMB UNIVERSITY

Master of Business Administration

4.0 GPA

2009-2012

MIDDLE TENNESSEE STATE UNIVERSITY

Bachelor of Science in Advertising

Magna Cum Laude

Skills

Leadership of dynamic teams ranging from 2-70 team members

SEO (grew organic traffic by 130%)

CRO (70% increase YoY)

Email Marketing (increased open rates 10%)

Tech Stack

Marketing Automation (Hubspot, Marketo, Pardot)

CRM (Salesforce, Hubspot)

Content Management (Wordpress, Wix, Webflow) 

Data Analysis (Google Analytics, Tableau) 

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